ADOBE IN DESIGN |ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP | FIGMA
OVERVIEW
The rebranding of Smile Brands aimed to position the company as a forward-thinking leader in dental care, while also reaffirming its commitment to patient satisfaction, quality service, and community engagement. Through a strategic blend of design, messaging, and internal alignment, the rebrand breathed new life into the brand, paving the way for continued growth and success in the competitive dental care industry.
APPROACH
For Smile Brands' logo rebrand, I focused on making the color palette more inviting and clean. The updated logo features vibrant yet soothing colors that evoke a sense of warmth and approachability. By modernizing the color scheme, the new logo enhances the brand's visual appeal while maintaining its professional image. Overall, the refreshed logo reflects Smile Brands' commitment to providing friendly and high-quality dental care services.
TYpefaces
Ashmore
Zealandia
Manrope
Services
corporate rebrand
logo
brand guideline
